Social Media & Digital Marketing Specialist

Purpose of the position: The Social Media & Digital Marketing Specialist manages our social media and digital channels with a balance of creative execution and analytical thinking. The role is responsible for producing and coordinating content, monitoring how it performs, and using data to improve results over time. The aim is to make sure what we publish and promote contributes to measurable business growth.

Main Tasks:

• Plan and execute the social media content calendar in line with the unit's digital strategy.
• Write and adapt content for social and digital channels, and prepare clear briefs for designers, agencies, or freelancers.
• Monitor content and campaign performance using available analytics tools, and report findings in a clear, actionable way.
• Use performance data to improve content: identify what works, what doesn't, and adjust accordingly.
• Support paid campaign activities in coordination with the colleague responsible for budget and paid media.
• Try out new formats and approaches and keep track of what is learned.

Education: University diploma in Business Administration / Marketing or related fields.

Experience and Qualifications: Preferred one year in marketing or related fields.

Skills:

• Experience or strong interest in social media and digital marketing (professional or demonstrable hands-on experience).
• Good writing and communication skills, with the ability to adapt content for different channels and audiences.
• Comfort working with numbers and analytics — able to read performance data and draw practical conclusions.
• Familiarity with major social platforms and basic tools such as Meta Business Suite, Google Analytics, or willingness to learn them quickly.
• Organized, proactive, and able to coordinate with colleagues and external par Consistent, quality execution of social media activities.
• Visible improvement in content and campaign performance over the assignment period.
• Clear, useful performance reporting that supports the team's decisions.
• Practical learnings from testing that improves how we work.